Dresden 2026 – scientific programme

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PSV: Plenary Special Talks

PSV III

PSV III: Discussion

Tuesday, March 10, 2026, 13:00–13:45, HSZ/AUDI

Soft Science Skills - Self-branding for Scientists — •Lucas Kreuzer¹, •Christian Kuttner², and •Alexander Schlaich³ — ¹Heinz Maier-Leibnitz Zentrum (MLZ), TUM, Garching, Germany — ²Nature Communications, Berlin, Germany — ³Technische Universität Hamburg, Hamburg, Germany

This session explores communication and self-branding strategies designed for scientists, helping them to effectively communicate their expertise and build a recognizable professional identity. Our invited speakers will share insights on how science communication can be used as a tool to position oneself strategically within a research or industry field and how to benefit from the multiple opportunities of digital and social media platforms. Thereby, attendees will obtain a specific action plan on how they can enhance their visibility, credibility, and career opportunities in academia and industry.

Keywords: self-branding; science communication; personal brand; early career