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SOE: Fachverband Physik sozio-ökonomischer Systeme

SOE 2: Focus Session: Swarm Intelligence

SOE 2.1: Invited Talk

Monday, March 14, 2011, 10:15–10:45, GÖR 226

Social Media and Attention — •Bernardo Huberman — Social Computing Lab, HP Labs

The past decade has witnessed a momentous transformation in the way people interact and exchange information with each other. Content is now co-produced, shared, classified, and rated by millions of people, while attention has become the ephemeral and valuable resource that everyone seeks to acquire.

This talk will describe the ways through which social attention determines the production and consumption of content within both the scientific community and social media, how its dynamics can be used to predict the future, and its role in affecting the public agenda.