Berlin 2018 – wissenschaftliches Programm
AIW 1.3: Hauptvortrag
Mittwoch, 14. März 2018, 16:15–16:45, E 020
From physics to adtech — •Markus Düttmann — DCMN GmbH, Boxhagener Str. 18, 10245 Berlin
Starting from the simple idea that decision making works better if it's algorithm-based, the three physicists Heiko Schmidle, Christian Graf and Markus Düttmann ventured into the Berlin tech scene. They founded the company realzeit, a Berlin-based adtech startup. A programmatic DSP, realzeit is a real-time bidding platform built on complex algorithms for targeting potential customers, optimising budgets, and clustering ad inventory and users.
The company has since been acquired by the growth marketing company DCMN, where the three physicists continue to work on building great technology products. Markus will give some insights into his career path after university and will provide a glimpse into Berlin's startup scene.