Berlin 2018 – wissenschaftliches Programm

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SOE: Fachverband Physik sozio-ökonomischer Systeme

SOE 4: Social Systems, Opinion and Group Dynamics I

SOE 4.4: Vortrag

Montag, 12. März 2018, 12:15–12:30, MA 001

How to effectively use LinkedIn to enhance your employability? Insights from a social experiment in India — •Yash Chawla, Rafal Weron, Grzegorz Chodak, and Katarzyna Sznajd-Weron — Wroclaw University of Science & Technology, Wroclaw, Poland

LinkedIn is one of the leading social networks for building professional profiles, with over 39 million students/graduates on the platform. However, students treat LinkedIn as a job application portal rather than a professional networking platform. Through observations and monitoring activities, we have developed a simple protocol for the students to increase their employability. The protocol defines the content strategy as well as the type of users, groups, company pages to follow and engage with. We have carried out an empirical study among a group of 100 students in India, half of which applied the protocol, and have been able to determine that the protocol gave students an advantage in terms of job availability information, skill set requirements identification, mentoring, making applications and recruitment. We believe that our study not only provides practical advice for LinkedIn users, but also valuable insights for researchers modeling opinion formation and information spreading in social networks.