Berlin 2018 – wissenschaftliches Programm
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SOE: Fachverband Physik sozio-ökonomischer Systeme
SOE 4: Social Systems, Opinion and Group Dynamics I
SOE 4.6: Vortrag
Montag, 12. März 2018, 12:45–13:00, MA 001
The role of educational trainings in the diffusion of smart metering platforms: An agent-based modeling approach — •Tomasz Weron1, Anna Kowalska-Pyzalska2, and Rafał Weron2 — 1Faculty of Pure and Applied Mathematics, Wrocław University of Science and Technology, 50-370 Wrocław, Poland — 2Department of Operations Research, Wrocław University of Science and Technology, 50-370 Wrocław, Poland
Using an agent-based modeling approach we examine the impact of educational programs and trainings on the diffusion of smart metering platforms (SMPs). We also investigate how social responses, like conformity or independence, mass-media advertising as well as opinion stability impact the transition from predecisional and preactional behavioral stages (opinion formation) to actional and postactional stages (decision-making) of individual electricity consumers. We find that mass-media advertising (i.e., a global external field) and educational trainings (i.e., a local external field) lead to similar, though not identical adoption rates. Secondly, that spatially concentrated `group' trainings are never worse than randomly scattered ones, and for a certain range of parameters are significantly better. Finally, that by manipulating the time required by an agent to make a decision, e.g., through promotions, we can speed up or slow down the diffusion of SMPs.