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UP: Fachverband Umweltphysik

UP 2: Climate Communication

UP 2.3: Vortrag

Dienstag, 10. März 2026, 10:00–10:15, MER/0002

From Climate Science to Collective Action: How Participatory Formats Shape Organizational Climate Engagement — •Clara Scheve and Thomas Wrona — Hamburg University of Technology, Hamburg, Germany

While climate science has established robust evidence on anthropogenic climate change, translating this knowledge into sustained organizational action remains a critical challenge. Our research investigates how science-based participatory formats function as socio-material devices that bridge climate science communication and organizational transformation. We study "Climate Fresk," a three-hour collaborative workshop format that translates IPCC-based climate science into 42 illustrated cards. Participants collectively reconstruct causal chains of climate change by arranging and connecting these cards, moving from cognitive understanding through emotional engagement to collective sensemaking. Implemented in large industrial organizations (e.g., aerospace, manufacturing, banking), Climate Fresk operates as more than a one-time educational intervention: through train-the-trainer structures, companies internalize the format, creating selfreinforcing "swarm effects" that enable sustained engagement. This work contributes to understanding how climate science communication can be designed not merely for awareness but for fostering collective agency and embedding climate action in organizational infrastructures. By examining how scientific knowledge is translated through participatory formats into organizational transformation, we offer evidence-based design principles for effective climate communication in organizations.

Keywords: climate communication; participatory formats; organizational transformation; collective sensemaking